Calledit!

In the heart of an ancient, sun-dappled forest, and long before our time, mummy and daddy bears had a magical ritual for naming their baby boogly bears. They would gather under the oldest oak tree in the rumple forest, and request, of the nebular woodland msytique, a name for their cub-to-be.

Thus, the ancient and magical naming journey was initiated.

Mummy and Daddy bear would then snuggle up together under the protective shield of the tree, close their eyes, and listen. They would hear the whisper of the wind, the babbling of the brook, the rustling of the leaves, and the faint - yet distinct - but moreover the omnipresent squark of one of the gallagher brothers: "dont go namin it summat fuckin mental like clive or owt cos it'll grow up to be a total weapon d'ya know what I mean and dont be callin it Lium neevuh he cudnt andle it the freakeh little weirdoh".

"Yep, cheers for that" the bears would respond.

All of these wonderous sounds combined, filled with the forest's magic, would form a name — a name that was strong, true, and destined for their little one. A name not chosen, a name discovered.

We believe that finding the perfect name is a journey of the hearts, guided by the shared intuition of two loving pare-bears*, and underpinned by a fairy's thimble of magic (i.e. technology - because christ knows some people really do actually need some quite serious help when choosing names for their kids; my auntie once had a student called E-Type.)

Calledit! captures yours and your treasured partnerbear's likes, dislikes, your not sures, and your super likes. It uses your families' heritage, your spirits, your souls and your declared preferences, to help you discover the name that feels just right for your baby (or babies!).

It's a magical journey of discovery, made for expectant parents, awaiting the arrival of what is objectively the best, most joyful gift life can give.

*meaning:parent bear, pronunciation:rhymes with care-bear